The latest coverage, brand assets, and media resources for journalists, creators, and partners.
Everything you need to represent JEBI® accurately.
Official JEBI® logos in SVG, PNG, and EPS formats. Includes primary, secondary, and icon variants for light and dark backgrounds.
Download LogosHigh-resolution photography of our stores, products, team, and coffee origins. Licensed for editorial use with attribution.
Browse PhotosOur complete brand book — tone of voice, color palette, typography rules, and usage dos & don'ts. Stay on brand.
Download GuidelinesKey facts and figures for quick reference.
JEBI® Coffee is a specialty coffee brand founded in Shanghai, China in 2024. We operate 5 retail locations across China's major cities and maintain direct-trade relationships with coffee farms in Ethiopia, Colombia, Guatemala, and Yunnan Province. Our mission is to bridge the gap between coffee origin and consumer through transparency, sustainability, and craft.
JEBI® is committed to carbon-neutral operations by 2028. Our Coffee Foster program allows customers to adopt and nurture coffee plants, creating a living connection to origin. 100% of our single-use packaging is compostable, and we reinvest 3% of annual revenue into farming communities.
Official announcements from JEBI® Coffee.
JEBI® Coffee announces the opening of its fifth and largest location in Beijing's vibrant Sanlitun area, featuring a dedicated coffee lab, rooftop terrace, and the brand's first full-service kitchen. The 800-square-meter space is designed to be an immersive coffee destination.
Read More →In an industry first, JEBI® Coffee introduces the Coffee Foster program, allowing customers to adopt and nurture their own coffee plant at select JEBI® locations. Members receive harvest updates, photos, and eventually the beans their plant produces — connecting consumers to coffee at its source.
Read More →JEBI® announces an exclusive direct-trade partnership with the Baoshan Coffee Farm in Yunnan Province, China. The collaboration brings a limited-edition single-origin Yunnan coffee to JEBI® stores nationwide, highlighting the growing quality of Chinese-grown specialty coffee.
Read More →JEBI® Coffee's signature House Blend has been awarded Gold at the 2026 Asia Pacific Coffee Roasting Championship, competing against 200+ entries from 15 countries. This marks the brand's first international roasting award since its founding.
Read More →JEBI® Coffee has completed its transition to fully compostable packaging across all retail locations, six months ahead of schedule. The initiative eliminates an estimated 2.4 million single-use cups and containers from landfills annually.
Read More →Notable media coverage of JEBI® Coffee.
"Shanghai's Most Exciting New Coffee Brand"
Feature story on JEBI®'s innovative Coffee Foster program and direct-trade model. March 2026.
"The Coffee Startups Reshaping China's Café Culture"
Television segment featuring JEBI®'s Yunnan partnership and sustainability practices. February 2026.
"From Bean to Brand: JEBI®'s Direct-Trade Playbook"
In-depth business profile on JEBI®'s supply chain transparency and community investment. January 2026.