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"JEBI® was born from a simple belief: coffee should connect us — to the land, to each other, and to ourselves."
— Founder, JEBI® Coffee
The Journey
2022
The Seed
Two coffee lovers met at a farm in Yunnan and dreamed of a brand that would honor every step of the coffee journey.
2023
First Roast
After 18 months of sourcing and perfecting, our first batch of House Blend was roasted in a garage in Shanghai.
2024
First Store
JEBI® Shanghai Flagship opened in Xintiandi — a space designed for coffee, community, and cultivation.
2024
Coffee Foster
We launched the world's first coffee plant adoption program — bridging the gap between cup and farm.
2025
Growing
Expanding to Shenzhen, Chengdu, and beyond. Every new store carries the same mission: craft, community, care.